Since 1946, Swix has helped shape the history of skiing - setting new standards, introducing game-changing innovations, breaking records and celebrating gold medals alongside the world's best athletes.
From ski wax to poles and apparel, eight decades of knowledge and relentless development have made us a leader in the sport we love.
And this winter, we celebrate.
Throughout the FW26/27 season, 80 years of Swix will come to life globally across everything we do - in our campaigns, products, athletes, events, stores and communities.
A full winter dedicated to celebrating our history, sharing the moments that made us who we are and bringing the Swix heritage to life for a new generation.
At 80, we're proud of our history, but far from finished. Still ambitious. Still pushing. Still moving forward. We're just getting warmed up for the next 80.
80 years of Swix means 80 years of shared moments, stories and memories. Now we want to hear yours.
Share you favorite Swix memory and become part of our 80-year story.
#swix80